Dec 11
2008

有啊圣诞节logo设计 Youa Xmas logo Design

要把“兜兜”做成“圣诞老人”,我们尝试了很多种设计。最困难的一点,这个效果必须是:刚刚好。
我不希望,最终的设计只是穿了一件圣诞老人外套的“兜兜”而已,这个设计必须继承“兜兜”已有的特性——购物袋。
We tried different ways to make DouDou the Santa DouDou. The most hard part of it was, the design had to be just right. I didn’t want a DouDou only wearing Santa’s red coat. And it basicly had to be both a shopping bag-the characteristic of DouDou and Santa DouDou.

顺着这个思路,我们首先找出“圣诞老人”有什么元素是众人皆知的呢?
答案是:红颜色、大胡子、大口袋、礼物、黑色靴子和腰带…… 我们的设计,也需要围绕这个去做。
By accomplishing it, We firstly needed to find out what are the characteristics of Santa?
The answer is: Red hat, big white facial hair, big red bag, gifts, black boots and belt. And the design should get on with it.

设计进程 Design Process

第一排的设计虽满足了“圣诞老人”必要的元素,但过于复杂,非常不适合“兜兜”。第二排的设计简单,但仍然感觉衣服和胡须,并不是必须的。所以去掉了不重要的部分,保留必要的部分,最终的设计如下:
The design of first line actually did imitate what Santa looks like, but kinda complicated, not good for a Santa DouDou. The second line were simple, but still, coats and mustache was not necessary. So we deleted them, only keep the most important elements to make it perfect. And the finally design are shown as follows:

现在的logo,即感觉到了圣诞的气氛,又有“兜兜”的性格和特点。最棒的是:恰到好处,不温不火。
Now we got the atmosphere of christmas, also DouDou’s character. And it is just right.

表情1:  表情2: 

最终的动画表情,可以说把“兜兜”这个袋子的功能,发挥到淋漓尽致了。(如图:表情2)
当大家以为,“兜兜”口袋里面装的只是个帽子的时候,他用力把红色的大口袋掏了出来!……一个最大的意外!
I must say that the animation had made Santa DouDou perfect. When you think the red hat were just a hat, DouDou pulled it out from itself! It’s a gift bag! The biggest suprise!

表情2原始方案:

兜兜的表情有限,而且我不希望兜兜具有所有漫画人物的脸,他需要有他自己的特点,和性格……
所以大眼睛那个方案最终没有采纳。理由很简单:兜兜知道拿出来的是礼物,他自己并不意外。

有啊首页圣诞节logo:

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